November 9, 2025

Hi there

Good morning! In today’s issue, we’ll dig into the all of the latest moves and highlight what they mean for you right now. Along the way, you’ll find insights you can put to work immediately

— Ryan Rincon, Founder at The Wealth Wagon Inc.

If you think marketing is about pushing products, think again. The best marketers aren’t salespeople — they’re storytellers. But not just any storytellers — they’re storysellers.

Storyselling is the secret behind why we buy Apple instead of a random tech brand, why Nike inspires us to hit the gym, and why some TikToks sell out entire products overnight. It’s marketing that doesn’t feel like marketing — and that’s exactly why it works.

Let’s unpack how you can use storytelling to turn your brand message into something people don’t just remember — they act on.

Humans have been telling stories for over 30,000 years. We’re wired to remember stories, not stats. Neuroscientists have found that stories activate parts of the brain associated with emotion, empathy, and memory — meaning people are far more likely to connect with a story than a sales pitch.

As marketing legend Seth Godin put it, “Marketing is no longer about the stuff you make, but about the stories you tell.”

When your audience feels something, they remember you. When they remember you, they buy from you.

Storyselling combines the emotional pull of storytelling with the purpose of marketing — influencing a decision.

It’s not about making up a fairytale. It’s about showing how your brand, product, or service fits into your customer’s story.

The key shift?
You’re not the hero. Your customer is.
Your brand is just the guide — the Yoda to their Luke Skywalker.

When you position your brand this way, you stop sounding like a salesperson and start sounding like a solution.

Whether you’re writing an ad, a website headline, or a social post, great storyselling follows a simple structure.

Every story starts with a main character — your ideal customer. Describe who they are and what they want.

Conflict is what keeps a story interesting. Without a challenge, there’s no motivation to act.

Here’s where you enter the story — not as the star, but as the mentor who helps the hero succeed.

Every great story ends with change. Show your customer’s “after” state — how life improves because of your solution.

When people can see themselves in your story, they buy not because they need your product, but because they want that transformation.

You don’t need a Hollywood script. You can weave storytelling into almost every marketing channel you already use:

Example: Airbnb’s campaigns don’t just sell rooms — they sell the feeling of belonging anywhere.

So if your marketing feels “forgettable,” storytelling might just be the missing piece.

At the end of the day, people don’t connect with products — they connect with meaning.

Your brand isn’t just selling a service or item. You’re selling a transformation, a belief, a feeling. And the story you tell determines whether your audience sees you as just another option — or their option.

So the next time you create a campaign, don’t ask, “What can we sell today?”
Ask instead: “What story can we tell that makes our audience the hero?”

Because when you master the art of storyselling, you don’t have to chase customers — they’ll find themselves in your story and come to you.

I hope you enjoyed today’s issue of The Wealth Wagon. If you have any questions regarding today’s issue or future issues feel free to reply to this email and we will get back to you as soon as possible. Come back tomorrow for another great post. I hope to see you. 🤙

— Ryan Rincon, CEO and Founder at The Wealth Wagon Inc.

_^Disclaimer: This newsletter is for informational and educational purposes only and reflects the opinions of its editors and contributors. The content provided, including but not limited to real estate tips, stock market insights, business marketing strategies, and startup advice, is shared for general guidance and does not constitute financial, investment, real estate, legal, or business advice. We do not guarantee the accuracy, completeness, or reliability of any information provided. Past performance is not indicative of future results. All investment, real estate, and business decisions involve inherent risks, and readers are encouraged to perform their own due diligence and consult with qualified professionals before taking any action. This newsletter does not establish a fiduciary, advisory, or professional relationship between the publishers and readers.